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The Laurus Group is a full-service fundraising consulting firm offering the following services:

Regular alumni communication is key to getting your members involved, informing them about upcoming events and activities, and preparing them for their involvement in a major capital campaign or endowment program. The Laurus Group can help you maintain regular communication, keep alumni informed of current and upcoming chapter and alumni activities, and help you send out information that is relevant to your members.

Annual Fund Programs

As part of the annual communication piece, annual fund programs are a great way of getting your alumni accustomed to making a donation to the alumni association or building fund. Annual fund programs must be consistent and incorporated as part of an annual communication strategy.

Gift Management

Knowledge is power and without proper gift management, your project can suffer greatly. Timely inputting and tracking of pledges and donations along with rapid acknowledgment is absolutely a necessity. The Laurus Group, through the use of industry standard software, has the capability to track, in real-time, the current progress of your program and to quickly acknowledge and thank your alumni for their support of you efforts.

Feasibility Studies

Feasibility studies are your road map to success. They help you craft your message, establish your goals, and point out areas that may need to be addressed before moving forward with a campaign. The feasibility study is a snapshot of your fraternity that utilizes a representative sampling of your alumni, taking into account their overall fraternity experience, support of the proposed project, along with several other factors. This information is presented back to you with a recommendation based upon the findings. Understand that on occasion the findings will come back showing there is insufficient support to conduct a campaign without further preparation. Ultimately the decision on whether to move forward with a campaign is yours. However, The Laurus Group will provide you with the pro’s and con’s of doing so along with a list of recommendations that should be put in place to position you for the future.

Capital Campaigns and Endowment Programs

When entering a capital campaign or endowment program, it is important to understand the various phases of solicitation. A major campaign is typically 18-24 months and broken into two separate components: the lead gift phase or silent phase, and the public phase. The following is a brief overview of the program and we look forward to discussing the specifics with you.

The lead gift phase or silent phase sets the tone for the project. This is typically a 12-month long period of quiet activity that targets specific alumni (50-75) who have the capability and showed an interest during the feasibility study of making a major gift. These major gifts have an important affect on establishing positive momentum for your campaign and will typically compose a majority of your overall campaign goal. The next component, or public phase, lasts 6-8 months and includes a kick-off event such as Homecoming or other major alumni activity followed by a mailing and volunteer class agents who will solicit their classmates and pledge brothers to take part in your campaign.

Post Campaign Program

The Laurus Group is a firm believer in post campaign follow-up. For a variety of reasons, there are a number of alumni who do not get involved in the campaign on the front side. Change in employment, children in school, or the occasional doubting Thomas. Once the project is underway or complete, we believe there is tremendous value in doing a post project campaign. This program is significantly less involved and should be considered on a case-by-case basis as each project is unique with differing dynamics in place.

The information mentioned above provides you with a brief summary of program activities. These activities have many specific aspects and we encourage you to contact us to identify what activity or combination of activities will work for your particular situation. We will work with you to ascertain what will best meet your needs, helping you make a sound business decision that will provide your organization with the greatest return on your investment.

Remember, your success is our success and we want to share in your excitement and happiness!